SEO & AEO

SEO vs AEO: what is the difference and do you need both?

SEO (search engine optimization) improves crawlability, relevance, and authority so pages can rank in Google’s traditional results and local packs.

AEO (answer engine optimization) structures accurate, quotable answers so AI Overviews and assistants can identify who you are, what you offer, and when to recommend you.

AEO does not replace SEO. Thin pages with keyword stuffing fail both. Strong service pages, FAQs, technical health, and trustworthy evidence support both channels.

Start with one clear page per important service, direct answers near the top, useful headings, and honest schema. Then expand content where buyers actually ask questions.