SEO & AEO

Local SEO for home services: a practical checklist

Create one strong page for each core service you sell. Explain the problem, process, service area, and next step in plain language.

Keep name, address, phone, and categories consistent across your website and Google Business Profile. Mixed NAP data confuses customers and search systems.

Make the mobile experience fast: compressed images, obvious call buttons, and short estimate forms. Urgent searches happen on phones.

Measure calls and forms separately. If leads arrive and nobody follows up within minutes, SEO spend is wasted.